Dream Job is the first E-Course written by Elsie and Emma! We are
excited to share all the practical and personal lessons we have learned
over the years as we have watched Red Velvet grow into a successful and
thriving small business. Here is what you can expect to learn from our
Dream Job E-Course:
-Elsie and Emma's Personal Business Story
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Session 1: Branding-Developing a Name, Logo and Style. This
session covers the importance of developing a solid brand style,
creating a pricing model, tips for choosing a name and logo and the
technical aspects of branding.
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Session 2: Product Development-How to Make an Idea into a
Quality Product. This session includes tips for developing a new idea,
market research, creating prototypes and pricing; as well as ways to
streamline production and how to expand on popular products.
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Session 3: 10 Tips for Your First 5 Years. This session
includes my top ten personal tips for creating a successful new brand.
Everything I talk about in this session comes from my personal
experiences in my first five years of owning an independent business.
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Session 4: How Social Media and Blogging can Help Your
Business. This session outlines all of the social media outlets we use
and tips for getting the most impact for your time. It also shares tips
for blogging in relation to promoting your small business. There is a
lot of homework and practical advise!
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Session 5: Press and Promotional Ideas. This session outlines
how we pursue press for Red Velvet including tips on sending press
e-mails. It also includes ten free promotional ideas!
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Session 6: Tips for Creating Customer Loyalty. This session
covers creative ways to create a sense of loyalty among your customers.
This session is all about adding personality to your brand!
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Session 7: How to Create Collections and Seasonal
Workflow. In this session I share the stages and steps I go through to
create a collection. There is advice for pricing and creating a cohesive
product line. I also talk about workflow and share how we stagger our
projects throughout the year and prepare for heavy sales seasons
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Session 8: Photography for Businesses: Products, Models &
More. In this session I talk about creating a styling guide for your
brand, lighting, styling models, styling product and tips for creating
your first lookbook or catalog. There are also 10 tips for getting
started in commercial photography.
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Session 9: Be Distinctive: Styling and Creating Displays that
fit with your Brand. This session includes examples from my styling
work and 5 Simple Tips for Creating Distinctive Displays and Brand
Styling.
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Session 10: Creating and Maintaining Steady Growth for your
Business. Growth happens slowly and in this session we share how to
create and maintain steady growth. This session is focused on how to
know when you're ready to go full time and learning to write your first
business plan!
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Session 11: Nomadic Selling: All about Pop-Up Shops,
Festivals, Wholesale and Consignment Opportunities. This session focuses
on choosing the perfect places to market and sell your products. Emma
talks in detail about the pros and cons of each and shares tips for
getting your foot in the door!
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Session 12: Dream Space: Setting up a Studio you Love and can
Work in. This session includes tips for setting up a functional and
stylish workspace that fits your personality and inspires you to work.
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Session 13: How to Evolve, Re-Brand and Expand your Business
without Losing Your Roots. This session tells the story of our
re-branding process and gives tips for businesses wanting to evolve and
grow without confusing loyal shoppers.
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Session 14: Work and Play-Having a Balanced Work AND Personal
Life. In this session Emma teaches how to cut out things that don't
matter and make time for work and the balanced personal life that we all
need.
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Session 15: Necessary Evils: Hiring, Firing and Copyright
Issues. This session includes tips for some of the trickiest things in
business. Learn to handle these inevitable obstacles!
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Session 16: Money: Goals, Budgets and Fundraising Ideas. This
session includes some great advice for managing business expenses,
setting goals and fundraising!
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Session 17: Overcoming Troubled Times: Our Personal
Story. This is the personal story of how we overcame obstacles in our
first few years of business. It's encouraging to know that every
business faces times like these and that there is light at the end of
the tunnel!
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Session 18: Customer Service: How to be a Sweetheart without
Getting Stepped On. Learn to write a solid return policy and educate
your customers so that you have fewer issues. This session is packed
with personal advice and stories!
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Session 19: When are you Ready to go Full Time? Think you are
ready to take the leap and quit your day job? Learn to build a strong
support system and prepare for the transition into full time!
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Session 20: Staying Inspired: 10 Ways to Collect
Inspiration. This is one of my favorite sessions. It highlights ten ways
that I collect inspiration and keep my creative pencil sharp!
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Session 21: Goal Making: Create a 1 year plan with
Elsie. This session is a step-by-step guide to making goals for the
coming year. It's full of examples and stories from my past goal
experiences.
-(NEW) Session 22: Be your own HR Department, how to build
your A-team. This session talks in depth about what to look for when
seeking employees for your growing business. It includes our top 5 tips
for finding and interviewing potential team members as well as what to
do what you have your dream team in place!
Bonus: Tips for Local Boutique Owners
Bonus: Tips for Online Business Owners
Bonus: Tips for Handmade Business Owners
Bonus: Tips for working with Vintage
Bonus: Tips for Food Industry Business Owners
Bonus: Tips for Independent Musicians (written by: Jeremy Larson)
-This is a 'work at your own pace' course. There are no due
dates. We encourage students to follow along at their own pace. When you
receive login information you will receive the full course wilth all
sessions, no waiting!
-Login information will automatically be sent to you via email
(so be sure to enter your email address while checking out). Be sure to
check your spam box if you do not receive it. Also if we are receiving a
large number of orders at once it can take up to a few hours for our
system to email you. If you have any problems logging in or have any
other questions feel free to email us: support AT redvelvetart DOT com